Search7 min read
What is the difference between SEO, GEO and AEO?
Search is no longer a single box. Alongside classic SEO, AEO and GEO have appeared for AI-generated answers. The three do different jobs, and all three rest on the same foundation.
Agency notebook
The thinking behind the work.
No trend roundups here. We write about the questions we actually run into on enterprise projects, the decisions we make and why we make them. Every piece came out of a real job.
- Performance7 min read
How much does site speed really affect SEO?
Speed is a ranking signal, but not the way people assume. Its real impact shows up in conversion rather than position. Here is what each metric tells you and where to start.
- Accessibility8 min read
Accessible websites for public institutions: where to start
How to scope accessibility work for a public-sector website, spot common barriers and plan useful tests.
Learning7 min readCorporate e-learning with Articulate: Storyline or Rise?
Two tools under the same brand, designed for different jobs. The selection criteria, the difference between SCORM and xAPI, and the mistake made most often in production.
- Content6 min read
When is interactive content useful?
When can interaction clarify complex information or help someone test a decision? How to choose a format and assess its value.
- Enterprise9 min read
A guide to redesigning a corporate website
A practical sequence for a corporate website renewal: audit content, map changed URLs and monitor the move after launch.
