Shiraz Jewellery — storefront, commerce and back office
We combined web software, social media, logo, corporate identity, e-commerce integration, ERP and CRM work for Shiraz Jewellery.
The context.
Shiraz Jewellery is a jewellery brand. Its place in this portfolio comes from breadth rather than size: seven separate pieces of digital work come from one supplier — logo, corporate identity, website, online store, social media, ERP and CRM.
The record is the evidence for a sentence we make elsewhere on this site: an organisation's digital side does not arrive in one piece. Usually the logo comes from one place, the site from another, the back office from a third. Not here.
The problem.
All seven could have been bought separately, and in most brands they are. The trouble is this: if the team that draws the logo does not build the storefront, and the team that builds the storefront never sees stock and customer records, consistency belongs to nobody. A product is named one way on the site and another in the back office; a campaign starts on social media and has no counterpart in the shop.
The scope.
- Web software development
- Social media management
- Logo design
- Corporate identity design
- E-commerce integration
- ERP software
- CRM software
The approach.
The visible half of the scope is the storefront; the invisible half is the back office. Holding both means one place answers the question of where a product entering the catalogue and a customer passing through the shop are recorded.
The ERP and CRM work forms the business software scope supporting the store’s back-office processes.
The design.
The storefront decisions are readable in the four frames on this page: the landing page, the shop listing, a product page, and a category narrowed by price range. In jewellery the product photograph is the sale; the layout was built to stay behind it and keep the product in the middle.
Technology.
The delivery.
The e-commerce storefront connects category listings, product pages, price filtering and the basket flow.
Web software, social media, logo and visual identity, e-commerce, ERP and CRM make up the brand’s digital production scope.
The experience.
A visitor moves from the landing page into the shop, narrows a category by price, makes a choice on the product page and adds it to the basket. Where the order lands in the back office is something we cannot show here — those screens hold the brand's own data.
