Service overview
Corporate social media cannot be run with the logic of a personal account. Every post counts as the institution's official voice; a one-sentence mistake becomes news. So before producing any content we start by establishing a publishing policy and a tone guide.
Then comes the monthly content calendar: what goes out on which day, which topics get covered and which are left alone. Because visual production, copywriting and publishing come from the same team, what the institution says matches how it looks. Comment and message handling runs on response scenarios written in advance.
We agree on who reviews sensitive messages, which matters are escalated and how responses are approved. The communication plan follows the institution’s responsibilities.
What we do
- Publishing policy, tone guide and platform strategy
- Monthly content calendar, visual and copy production
- Community management: comments, messages and response scenarios
- Crisis communication protocol and escalation flow
- Monthly performance report and content efficiency analysis
Work delivered with this service
Frequently asked questions
Which platforms should we be on?
Being on all of them is almost always the wrong answer. Being regular and good on the two or three platforms where your audience actually spends time beats being irregular on five. Our first analysis works out which platforms are genuinely meaningful for you.
Do you submit content for our approval before publishing?
Yes. The monthly calendar and the content come to you before they go live, and we shape the approval flow around how your institution actually works. For urgent, news-driven posts we also define a fast approval route agreed in advance.
Do you buy followers?
No. Our work focuses on content planning, publication, audience interaction and agreed promotional activity.